"In Nigeria and West Africa, the collective buying power of households earning $1,000 to $5,000 a year doubled between  2000 and 2007, reaching $20 billion. Over seven million additional  households now have enough discretionary income to take their  place as consumers."
                                                                                                                                                                                                                                                  - McKinsey, 2013

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WHO WE ARE

Narada International Trading Company is an import and distribution company operating in Nigeria and across West Africa. Our business model is aimed at delivering consumer brand products to the right consumers at the right price points. We have a deep understanding of the local consumer market and we offer a different market potential and competitive dynamic to our partners wishing to expand into the West African market place. 


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WHAT WE DO

Narada International Trading Company trades in FMCG products specifically tailored to local consumer needs and preferences. Through our market research and unique consumer insight we are able to conduct focused marketing strategies and employ a unique mix of distribution models to aid in brand building and long term consumer captivity. 





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OUR MARKET

Ninety-five percent of the population and 71 percent of the income remain at the base of the pyramid. Our business is focused on serving our customers with good value low affordability products and in addition cater to a select group with high demand for premium products. 







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